Gaijin
An outsider’s perspective on Japan
Challenge: Build awareness for a contemporary Japanese dining experience that interprets Japan through a distinctly global lens while establishing Gaijin’s unique cultural identity in Mumbai.
Equipped: Digital Positioning, Social Media Marketing, Shoots, Graphics & Animations
Achieved: For Gaijin, we’ve built a strong visual identity and content ecosystem centred around food, cocktails, music and culture. Through ongoing content production and IPs like Off The Record, we’ve helped grow Gaijin into one of Mumbai’s most recognisable Japanese dining and nightlife brands.